I have 17 years of expertise in marketing, media (TV, online and converged) research, data analytics, and insights consultancy. I have deep domain knowledge and experience with various TV, Digital and Cross-Platform research methods, data (such as transactional, behavioral, demographic, attitudinal, social media, CRM, etc.), measurement tools and systems, which I have leveraged to develop sophisticated analytic solutions to help advertisers and agencies understand campaign performance and effectiveness across TV and online media and make better media allocation decisions at strategic, tactical, and operational levels.

I have the ability to generate the necessary value-added, actionable and compelling insights to deepen understanding with various audiences in order to empower, influence and drive better informed business decision making. I have provided insights and intelligence to clients (from Start-ups to Fortune 500), both domestically and internationally.

I also possess expertise in how to intersect research consulting skills, data analytics and marketing strategy to make strategic investment decisions to drive and improve business results. Additionally, I have a broad mix of executive leadership skills and experience, with the ability to maintain a view of the big picture while having the ability to focus in on key details.

For 17 years, I have helped companies better understand their audience’s (be it consumers, shoppers, viewers, etc.) mind-set, personas and profiles and translate this insight into implications for their business, in order to recommend the best strategic direction to increase their marketing effectiveness, ROI, brand value, gain competitive advantage, and drive business growth. My goal is to deepen the strategic relationship with the client and become a trusted advisor on their most difficult challenges, while offering as-needed consultative listening to all client stakeholders.

Throughout my career, I have served as an ongoing, trusted strategic advisor to the overall success of various companies across business sectors both domestically and internationally. My focus has been on understanding clients’ strategic business objectives, relating those objectives to measurable marketing indicators and delivering insights and strategies that promote continuous performance improvements and ROI.