George Nyiam

George Nyiam, widely known as “SussThePlug” or "Suss," is a seasoned music executive with experience across various facets of the industry, with over four years of experience in D2F marketing, music marketing/distribution, digital strategy, and brand partnerships. As the D2F Marketing Lead at ONErpm, covering Africa and the UK, he specializes in crafting innovative campaigns that connect artists directly with their fans, maximizing engagement, streams, growth, and revenue.

Suss is a graduate of economics from the University of Lagos and a trained Chartered Accountant (ACA) with ICAN. George founded SussThePlug Entertainment, providing D2F marketing consultancy services.

His expertise contributed to the success of notable projects, including Teni’s "Tears of the Sun" album, Nasboi’s I.N.I.T. (Album), Zlatan’s "Bust Down" ft. Asake and "Gimme Your Love," Peruzzi ft. Olamide’s "Jah Love." Ajebo Hustlers Ft. Victony’s “Ave Maria," Krizbeatz Ft. Darkoo's “Wicked Jazz," Vector Ft. Tiwa Savage's “Repay Your Part,” and Ada Ehi’s "Consecrated" EP, among others.

Passionate about advancing African music, Suss continues to contribute meaningfully to its global recognition and appreciation.