Georgia Edmonds

For the past two years I have been working as a Specialist at the Apple Store in Churchill Square, Brighton UK. My primary role is to give customers advice, answer their questions and make sure they leave with a complete solution. The first stage in my Apple career had me primarily zoned in our Mac area, where over the following 6 months I achieved some of the highest attachment rates for our other services, such as OnetoOne and AppleCare. After learning all about the Macs and a wide range of the programs installed I moved onto our Setup area where I was quickly asked to take charge as Champion.

Setup is included as an option with any new Apple product, we assist in getting their device up and running the way they like, as well as showing them some key features and helping to link their other Apple products with iCloud and more. I spent just over two quarters running Setup, during which I helped establish a core team to run the area, and improved our store numbers greatly.

After my time on Setup I moved myself back into the Red Zone, and onto the iOS side of the store. This involves working with all of our mobile devices; iPods, iPads and iPhones. Which also means connecting customers with the right voice, data and texting tariff for them. In store we offer tariffs from the main UK networks, which means learning their online systems to check upgrade eligibility, choose the right tariff and activate their iPhone. I recently spent time helping to teach and train the new group of Specialists during their Core training on the contracts we offer and how to connect them with the access on our employee iPads. Having spent time in all the different zones, this now means I am one of a few Specialists in store who can confidently work in any area. I am part of the workshop team as well and this makes scheduling easier as I can run both Mac and iOS workshops for customers.

On top of all this, I am also one of the Lead Cashiers, which means I have a couple of late shifts a week to close up and count the tills. As well as being one of the few Specialists who know how to use our Mobile Genius program, which allows me to access iRepair for customers who call up, or come in to store to inquire about their repairs.

While working full time at Apple I also studied and completed a TEFL Certification. I think this helps me in a customer facing role where we have a lot of international customers who deserve the same high lever of service