Geraldine Maouchi

Géraldine Maouchi is an expert in Business Transformation. As a member of Groups executive committees, Géraldine led the digital transformation of major players in the retail, luxury and health sectors. As an Entrepreneur, she experienced different phases of a company's life cycle, sometimes in unlikely crisis situations. As an Artist, she witnessed the richness and necessity of the exploitation and expression of the creativity and broader skills of employees. Geraldine observed that the transformation of a company impacts and involves - beyond its business model, organization, governance, processes, change management and career management - the transformation of the collaborator as an individual as well.

While working in retail and eCommerce, in 2000, Geraldine had the intuition that the future was not about choosing one economy over the other, but about blending the traditional and digital into a “hybrid” model. Since, she acquired strong methodologies, built twofold expertise - both online and offline -and developed, along her operational experiences, methodologies to support the founding of agile and “hybrid” organizations ready to face changing environment(tech, AI, ecology, sustainability, health, social…) and evolve with its consumers, employees and partners’ needs.

Geraldine worked across Europe, the United States, the Middle East, and Brazil, for all kinds of organizations (start-ups, SMB, groups, family business, entrepreneurs, NGOs), and in various industries (healthcare, retail, eBusiness, luxury, beauty, high-tech, telecom, hospitality, music…).

Géraldine now shares her expertise, and her methodologies on “Hybrid Organization” and “Digital Transformation” as a Conference speaker, Advisor and Consultant. She is also a Guest Lecturer for Executive and MBA programs at Business Schools such as HEC Paris.