Gerald Skinner

I work as Advertising Manager. I oversees the advertising activity of a business. My specific role of Advertising Manager varies depending on the business; I may manage the staff and activities of an outside ad agency that the business has hired or create the business' advertising in house. The general activities for this occupation include forming and directing the business' strategy for advertising, implementing advertising campaigns and supervising various advertising-related departments. During a specific advertising campaign, I must estimate the campaign's budget and approve the advertising material, as well as evaluate the campaign's overall performance following its conclusion.