I’m a copy-based Creative Director with 20+ years of experience turning strategy into ideas people actually want to see, read, and talk about.

I’ve worked across Manila and the region creating work for some of the world’s biggest brands. I still love the part of the job that got me into advertising in the first place: finding the idea, writing the line, and making the work better.

These days, I’m a freelance Creative Director based in the Philippines, working across advertising, digital, social, and whatever interesting problem needs solving.