Gery Green

As a Performance Marketer I help lead audience acquisition and retention efforts, and I'm focused on increasing customer subscriptions, engagement and revenue across the digital media properties.

I understand the importance of organic search and optimization as a key priority in addition to paid tactics.

Working cross-departmentally, I help creating, developing, implementing and optimizing campaigns across platforms, including email and social media, analyzing channel performance and user behavior to inform business strategy.

I am eager, self starter and motivated by seeing my work result in data-driven results.

𝐈𝐧 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐈 𝐡𝐚𝐯𝐞 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐤𝐢𝐥𝐥𝐬:

• Web/Data Analytics
• Paid Search Strategy
• Organic Search
• Conversion Optimization
• Digital & Email Marketing
• Affiliate Marketing
• Google Optimize
• Search Engine Optimization
• Technical SEO and growth hacking
• Social Media Marketing
• Reputation Management

𝐈 𝐚𝐦 𝐠𝐨𝐨𝐝 𝐚𝐭:

• Helping in the development and execution of marketing strategies and digital campaigns for online properties with the purpose of audience acquisition, conversion and retention.

• Developing strategy, executing against and managing a marketing budget.

• Review, track and report on ROI of various performance marketing efforts while testing new tactics and strategies.

• Identifying trends and insights, and optimizing marketing spend and performance based on the insights.

• Optimizing Email marketing, paid, organic, data analysis marketing functions and developing strategies to increase performance.

• Developing organic strategies to improve earned media and search engine traffic to digital channels.

• Working closely with content marketing and product marketing teams to connect content directly to performance.

• Developing and implementing appropriate and compelling strategies to improve online user experience.

𝙏𝙤 𝙘𝙤𝙣𝙩𝙖𝙘𝙩 𝙢𝙚, 𝙥𝙡𝙚𝙖𝙨𝙚 𝙛𝙞𝙡𝙡 𝙩𝙝𝙚 𝙛𝙤𝙧𝙢 𝙗𝙚𝙡𝙤𝙬 𝙤𝙧 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙢𝙚 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙞𝙣.