Hello! My name is Gwen Daniels. I'm the girl with the bold lipstick and big hair.

Currently, I am an Associate Human Experience Strategist at Starcom MediaVest Group in Chicago.

As a master's candidate at the Missouri School of Journalism, I am in the throes of my thesis, an analysis of young adults' identity performance, especially through brand and product mentions, on online dating websites.

And although my cheerleading career ended before middle school, I also write for Justine and American Cheerleader magazines.

A lifelong learner, I bury my nose in books about anything from educational policy or food science to behavioral economics or social inequality.

In my free time, I enjoy cooking, shopping and singing. And watching a little too much Hulu Plus.

I am always on the lookout for a new book recommendation, a new cocktail ring and a new brunch partner.