What is risk?! Only those who risk going too far can possibly find out how far one can go. - T.S. Eillot. Im a scholar, a entrepreneur, a leader and a person of trials and errors. Leadership like business is equivocal in nature. Economist ultimately derive their conclusions from the interactions of firms in different markets. This study is done mathematically or theoretically. My question is," How is it possible to make a intelligent theoretical judgement on the actions of firms in today's economy?!". Risk?! The greater the risk the greater the reward. Firms run a risk of failing daily by their decisions, students do it by taking more classes than they can handle, public servants by keeping society safe. What is risk?! Opportunity!!