Marketer and Analyst, Journalist, Fashion and Sartorial Dexterous. Wherever there's something cool, you will find him: Gianni Fontana, aka The Style Buff, considersstyle as something strictly connected to charisma and personality. One of thebest­known and most photographed style icons in Italy, he started his web magazinealmost ten years ago trying to represent menswear and lifestyle from the Italian pointof view. His motto is “know the rules well, so you can break them effectively”. Gianniis general manager of Yard64, a consulting firm specializing in fashion marketing, hemanages his family’s brand Fontana1961 and he is also the principal of the MilanStyle Academy of Milan and board member of IUAD Italian University of Art andDesign of Napoli. Often requested by international universities and organizations forlectures and conferences about fashion marketing, trend research and Italian culturalheritage.