Gilles Bendenoun
Los Angeles
Gilles Bendenoun
Los Angeles
Gilles Bendenoun is a U.S. based marketing developer and sales strategist earning his academic degree in France. His vast knowledge and unique expertise in broadening a brand's awareness include both online and offline activations for high-end retail collections. He is known for his passion, professionalism and forward-thinking initiatives, successfully turning local businesses into global enterprises.
Gilles successfully introduced the French company, I.D. Jewelry, into international markets. He produced trade shows in Basel, Paris and Vincenza furthering I.D.'s international appeal, closing multi-country deals throughout Europe. He managed an international sales force and executed innovative deliverables for the brand. Building upon the brand's European popularity, Gilles spearheaded its U.S. expansion. He was heavily involved with production, quality and design, researching and implementing concepts, illustrations and securing product placement opportunities, notability with celebrity clientele. Gilles focused on Los Angeles for I.D.'s U.S. debut for its worldwide trend forecasting power. His vision was to monetize on the brand's celebrity L.A. hype and mass market reach. He activated I.D. Jewelry kiosk stands at the most popular and touristic shopping malls in U.S. This worked to make the brand one of the most dominate within its niche market - a cornerstone of the brand's American success. His accomplishment in globalizing I.D. jewelry earned him the position of President of Sales and Marketing at the company and further led to a Director of Marketing position for Tarrant. Bendenoun became Director of Tarrant’s main licensing brands including Seven7 Jeans, Superdry, MarisaK, Chevignon, Indian Rock Culture, Lane Bryant Plus Size, Express Junior Line , No Jeans and Kitson LA. His talents at Tarrant focused on the business and creative divisions, both brokering deals for retaining vendors and visually directing each brand’s unique look and feel for marketing and trend effect, implementing concepts, illustrations and securing product placement opportunities, notability with celebrity clientele.
Bendenoun’s skillful tactics to monetize on a brand's hype and mass market reach has proven effective and have led to his current position of Marketing Director of Robin’s Jean where his strategies for outreach include the digital realm, overseeing all online marketing efforts from sales to lifestyle, thus creating a dynamic intere