Ginger Grant, PhD.
Canada
My focus is on the use of archetypal psychology and cultural mythology as bridges between technology and the art of business in strategic initiatives. My passion is business by design - the creation, design, development and implementation of innovative people programs that inspire and enhance corporate culture.
Areas of consulting and applied research include:
- corporate storybranding and storytelling
- corporate culture audits, assessment and analysis
- corporate anthropology/organizational ethnography
- creativity workshops/retreats
- building high-performance cultures
- innovation management
Experiential Marketing
- what do customers want? (market research and competitive intelligence)
- why do customers do what they do? (psychographics, archetypal insight analysis)
- delight your customers! (transmedia narrative)