I design diagnostic tools to help wine regions, rural territories, and geographical indications measure how tourism, institutions, and digital storytelling translate into real economic value – especially where data is scarce and small family producers dominate.

My current research compares wine area development in Emilia-Romagna (Italy) and Priorat (Catalonia, Spain), supported by a research stay at Universitat Rovira i Virgili (URV) in collaboration with the GRATET group.

My methodological contribution is the Tourism-Institutional Value Appropriation Framework (TIVAF) – a mixed-methods tool that combines institutional audits, multi-channel price mapping, digital narrative scoring, and hedonic pricing adapted for data-poor environments.

My academic journeydeliberately bridges economics and the humanities. I am a PhD candidate in Economics and Management for Innovation and Sustainability and hold degrees in Heritage & Territories, European Territories Development & Identity, Cultural Management, and History. This allows me to move between econometric analysis, institutional diagnostics, and heritage interpretation.

Languages: English, Spanish, Portuguese, Italian, French (academic publication proficiency in all five).

Global experience: I have lived and worked across Europe, North America, and South America– including research collaborations in Brazil, Czechia, Spain, Italy, Hungary, and the United States.

Beyond academia, I consult on European identity and rural economic development, and I am an active member of ICOM (International Committee of Museums).

Selected collaborators:

• The Walt Disney Company (USA)
• Stephen & Peter Sachs Museum (USA)
• Missouri Botanical Garden (USA)
• UNESP University (Brazil)
• IF Sul de Minas Gerais (Brazil)
• Universitat Rovira i Virgili (Spain)
• Vinícola Salvati & Sirena (Brazil)
• Bettina Lobkowicz Winery (Czechia)
• Muzeum Mělník (Czechia)
• Arquivo Histórico Municipal de Bento Gonçalves (Brazil)
• Alliance Française

What drives me: Bridging disciplines and cultures to show that rural heritage is not a relic – it is a pillar of economic resilience and sustainable regional growth.