Social Media Manager in Geneva, New York
Giorgio Varlaro is currently a marketing and communications digital coordinator at Keuka College. He supports the marketing and communications efforts for Advancement and External Affairs, specializing in, but not limited to, online communications and social media.
Previous to Keuka, Varlaro was appointed as the Sports Information Vendor of Herkimer College in August of 2013, doubling as the Assistant to the Director of Student Services in September 2014, then as the Public Relations Coordinator in November 2015. It was his responsibility to provide information and create awareness of the College and its 19 NJCAA Division III intercollegiate athletic programs to local, regional and national outlets. Through two separate websites - one for the college and the athletic department - all relevant information could be found.
In the fall of 2010, Varlaro was accepted to graduate school at Ithaca College where he also worked in event management with Cornell University. There he adhered to and enforced all policies and procedures for 32 Division I varsity programs who belonged to the NCAA, Ivy League and ECAC. To finish his degree Giorgio traveled to Philadelphia, PA to expand on his event experience, accepting an internship with the Wells Fargo Center which is the home of the Philadelphia 76ers, Flyers, Wings and Storm. When the position finished, Monster Energy offered Giorgio a position as a brand ambassador, expanding his knowledge to an extreme sports environment.
In 2007 he interned in sports information at St. John Fisher College, helping their athletic department with its 21 NCAA Division III athletic programs. Two years later, Giorgio came back to his hometown, accepting a sports editor position with GateHouse Media, Inc., writing for the Herkimer Evening Telegram where his reach included 39 school districts.
Varlaro has an A.A. from Herkimer College (2006) in Liberal Arts & Sciences: General Studies, a B.A. from St. John Fisher (2008) in Communications & Journalism and an M.S. from Ithaca College (2011) in Sports Management.