Musician, DJ, and producer Giovanni Escalera was introduced to the electronic scene in Guadalajara city at 1996 along with Venancio Almanza, a musician and producer who is currently a member of the group Club Nova.

In early 2002 Sweet Electra signed with the record company EMI with which they released their debut album, "Lying to be Sweet".

He is also Social Media Consultant for Latin American Markets in Mexico and the United States.