Giselle Pereira
Rotterdam, Netherlands
Giselle is an online marketeer who is currently employed by BearingPoint Caribbean. She has worked closely with the marketing team at the company to set-up an online marketing strategy that encompasses social media, e-mail, search and web analytics. She's involved with the execution of said strategy, and is tasked with conversion management across all web channels. She has a Master's degree in Economics and Business Economics.
Current Activities
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◆ Continuously developing and executing BearingPoint Caribbean's digital marketing strategy;
◆ The set-up of a foundation that aims to teach children in Rotterdam how to code.
Interests
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◆ Digital marketing trends and web culture
◆ Non-profit management and volunteering
◆ Herpetology
Skills
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◆ Translation of business goals to digital strategy, tactics and operational activities
◆ Goalsetting and -tracking
◆ Social media
◆ Google Analytics
◆ Data analysis
◆ Quantitative & qualitative research