Giulianna Louis

As a Content Strategist & Creative Services Specialist, I bring over a decade of international experience managing creative projects from print to digital, focused on brand building, content strategy, and digital marketing. I work mostly on creative strategy projects where my main role is to ensure all creative materials are consistent with brand guidelines, UX, and current best practices. Mostly, I make sure the ball is always rolling internally between teams of creatives, developers, and copywriters, in multiple languages.

Currently, my biggest client is New York based agency ELMNTL, where I work remotely from São Paulo. As a Content Strategist, I lead the design, copywriting, and development teams to deliver high-quality, award-winning websites for markets across the US and Southeast Asia, as well as develop and implement social media content marketing strategies that will drive engagement, mentions, and growth across client's social media channels.

Prior to working with ELMNTL, I have worked as a creative strategist in several industries from publishers to an ed-tech start-up in Moscow, and a digital marketing agency that focused on the entertainment business creating social media launch strategies for box office hits such as “Star Wars Rogue One”, "Beauty and the Beast", "Finding Dory", “A Quiet Place” and “Transformers.” After a few years of working in advertising agencies and publishers, I decided to increase the range of fields I could apply my knowledge of design thinking. I have since taken specialization courses in Consumption Focused Neuroscience (ESPM - SP), Cool Hunting (FAAP-SP), Strategic Design Management (Parsons - NY), Human-Centered Design (+ Acumen & IDEO), and an Emerging Leaders fellowship (Unschool - SP). Most recently I have finished a postgraduate (PgDip) specialization in Psychoanalytic Semiotics, at PUC University in São Paulo, and started new postgraduate studies (PgDip) in Child Development at CBI of Miami Child Behavior Institute of Miami.

Key accounts I have worked strategically on include ASEAN (Association of Southeast Asian Nations), Lost Irish, Santander, Pernod Ricard, The Walt Disney Company, Discovery Kids and Paramount Studios.

In my spare time, I'm most likely planning my next getaway, studying psychology, early infancy & child behavior, and spending quality time with my daughter Sofia.