glamour girl

The best makeup products have always been a means for self-expression. Some days a great concealer and a swipe of highlighter can make you feel ready to take on the day, even when you're not feeling your best. On others, an eye shadow palette in otherworldly hues can provide an escape from real-world responsibilities. While makeup sales may have dropped over the course of the pandemic, they're finally on the rise again. Just take the case of blush's triumphant return, which set a 39% increase in sales during 2021 and flooded our TikTok feeds in dreamy washes of pink and peach.