Glenda Bautista-Baker

Ad Technology, Product & Operations Leadership in New York

Glenda Bautista-Baker

Ad Technology, Product & Operations Leadership in New York

For nearly 20 years, I've worked with internet companies & digital media businesses in both Silicon Valley & Silicon Alley, large & small, in array of roles as a technologist, architect, strategist, developer, designer, producer, & analyst. My strong ad tech, marketing tech, and analytics background spans publishing, monetization, business intelligence, big data, rich media, social software, programmatic buying, search, & the semantic web. I'm based in New York City, where I was also born & raised. In previous years, I've called San Francisco & Silicon Valley my home.

When I'm not chasing ones and zeros around in the ether, I enjoy breaking things & putting them back together, a myriad of written, musical, & social justice endeavors that help me not to go insane, tomato soup, driving my car endlessly, refreshing beverages, baseball metaphors, puppy dogs, karaoke as sport, playing actual sports, dreaming about flying, exploring the great outdoors and — oh yeah... surprise! — messing around on the interwebs. Sometimes I even question if I have an "off" switch.

  • Work
    • Hearst
  • Education
    • University at Albany