Glenda Bautista-Baker is a senior product and platform leader whose work has helped shape how modern digital advertising, monetization, and media systems operate at scale.

She entered the industry early — before rich media, contextual advertising, programmatic marketplaces, and privacy-era data architectures were fully formed — and spent the next two decades building the foundational platforms that made those categories real. When tools, standards, or vendors didn’t yet exist, she helped invent them. When markets matured, she scaled them.

Glenda has led revenue-critical product portfolios across enterprise publishers, independent creator networks, and multi-sided marketplaces, operating at the intersection of product strategy, data, identity, and media economics. Her work often focuses on moments of transition: when systems are fragmented, business models are shifting, or regulatory and technological change requires platforms to be re-architected for durability and scale.

Today, her work increasingly includes the applied use of AI and machine learning within mature platforms — improving content understanding, contextual relevance, forecasting, automation, and decision-making — always grounded in privacy, transparency, and real operational constraints.

She is known for turning ambiguity into operational products: building what’s next early, then making it work reliably in the real world.