Glenda Bautista-Baker is a seasoned product and operations executive with more than 20 years of experience leading innovation across digital media, advertising, and marketing technology. She has guided both global enterprises and startups through transformation at scale, delivering platforms and strategies that drive growth, unlock new revenue streams, and create meaningful connections between publishers, advertisers, and audiences.

Her expertise spans the full digital ecosystem, from buy- to sell-side. She is recognized for cutting through industry hype to deliver pragmatic, forward-looking solutions, leading cross-functional teams from ideation to execution. With deep knowledge of ad tech, data strategy, revenue systems, and adjacent technologies—from ad servers and analytics platforms to creative tools and semantic web applications—Glenda consistently anticipates market shifts and translates them into actionable product strategy.

Born and raised in New York City, with formative years spent in San Francisco and Silicon Valley, Glenda brings both East Coast grit and West Coast innovation to her work. Beyond the boardroom, she is a curious tinkerer and creative spirit who thrives on music, writing, and community. She finds joy in the outdoors, a good baseball metaphor, karaoke as sport, and the occasional reminder that sometimes the best ideas come from simply messing around on the interwebs.