Teacher, Student, and Consultant in Oxford, Ohio
I am currently the C. Michael Armstrong Chair, Professor of Marketing and have been Director of Miami University's Interactive Media Studies Program (and AIMS) since 2000. I am also President Emeritus of the International Digital Media and Arts Association. My colleague Prof. Lage and I, coined the phrase “inverted classroom” with a 2000 seminal work outlining the benefits of using technology to move active learning into the classroom and lecture outside of class. I have won teaching awards from the students, the school of business, and university. I teach the Social Media Marketing, Internet/Digital Marketing, and the IMS/AI capstone consulting course. I consult in areas of Social Media, Digital Marketing and eCommerce and have worked with P&G, HP, Cintas, Nielsen, Convergys, Bank of America, IDEO, Luxottica, Tractor Supply, J Peterman, Gensler, Parsons, and others. I have presented at SXSW twice. I received my Bachelor of Arts from University of Florida and my MS and PhD from Carnegie Mellon University, graduating in 1993.