Gloria Buono-Daly

I'm an experienced marketing consultant who helps businesses achieve higher sales at lower costs. I am here to help fellow marketing professionals achieve their goals. I can evaluate and assess a business or marketing plan and implement with proven results. I have launched hundreds of successful paid search programs with thousands of ad groups comprising an aggregate total of over 55,000 keywords; In a volatile economy, I consistently stayed within budget and improved overall response rates by 30% and lowered CPAs by 15% in a competitive environment. My career out of college began at one of the leading music and recording entertainment corporations as a marketing and creative services coordinator and quickly shifted to magazine and book publishing where I became intrigued with the world of circulation, advertising, strategic research and media marketing. My P&L; responsibility includes managing major direct mail and advertising campaigns and multi-million dollar budgets. Many direct marketing campaigns I spearheaded consistently beat controls by 30% -- I also improved renewals by fine-tuning the renewal effort mailing timing, etc., which increased renewals and ROI. For several years, I have been creating and developing specialized strategic blueprints with proven results in successful campaign branding and increased membership, audience and web impressions.

P.S. Interested in my blog? http://bit.ly/twitter_ripple_effect