Partner, Head of Creative Thinking at Bleublancrouge.

Member of Marketing Board at McCord Museum. Modern art enthousiast and writer.

Since more than 10 years, I'm lucky enough to lead the creative vision of one of the most desired ad agency in Canada, managing strategic and creative teams.

I'm working for Air France, Apple Inc., Chom FM, FIFA Women World Cup 2015, Loto-Québec, McDonald’s Digital, Toyota, X3 exhibits (Star Wars Identities), etc. Past clients: Burger King, Nike Hockey, BMW MINI, Viagra, Molson, The Gazette, Vancouver 2010 Olympics, and many more.

Accolades from almost everywhere in the world for creative and strategic work include : Cannes Lions, NY Art Directors Club, D&AD London, LIA London, New York Festivals, One Show & One Show Design, PIAF Awards, Communication Arts, Cassies, Marketing Awards, Créa and many more.