Google Analytics

Web Developer in Portugal

Google Analytics

Web Developer in Portugal

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Google Analytics main purpose is to optimize website conversion rate. Every business should consider goals for website, either how many visitors brings to it, either how many has become part of the funnel, and understand how to improve. Google is a tool for website analytics, as there are more such as heatmaps, video maps, ab testing. Web analytics is a broader term, as it understands website analytics, but also social analytics, emailing and automation analytics, affiliation and SEO analytics. Practically web analytics measures everything under the digital marketing scope.