Here is the original. This is the book that started it all. Written by Joe Calloway, this book exposes the whole story of how to be a Category of One company. It included examples of real companies across the country who exhibit the traits that make them great, from Zappos, to Swab Tires. And I'll give you a copy----if you really want to change the future of your company and be as great as you can be.

Are you ready to "fish, or cut bait?'"Are you ready to be great, or mediocre? Interested? Let's talk about the potential for your company and I'll give you the bible.

Gordon Conner . Consultant / Coach