Marketing in Boston, Massachusetts
Director of Applied Intelligence at Global Strategic Marketing Services at IDG. Responsible for client program data analytics/reporting, and business and content intelligence solutions. A strategist responsible for creating content strategy, digital campaigns and marketing analytics plans.
I work with clients to create strategic alignment and help them develop brand and marketing strategies. My expertise is in strategy, digital channels, measurement and content marketing.
Named one of the Top 50 CMOs to follow on Twitter and a contributing writer to Media Post, Chief Marketer, iMedia Connection and Marketing Proffs.
Adjunct faculty at Endicott College graduate school of business teaching marketing strategy and digital marketing.
Gordon lives north of Boston where enjoys Crossfit/running and gardening.