I founded MySickRide.com as an online destination by car fans, for car fans. The mission was simple - create and deliver content that not only entertains but inspires enthusiasts. We find and highlight everyday people with a passion for cars and give them a place to shine.
Professionally I have 15 years experience as Creative and Marketing Director, my creative background includes all consumer touchpoints across the Advertising, Toy, Entertainment, Beauty, Travel, Financial, and Vitamin Industries. All creative is results driven based on analytics from A/B and multivariate testing.
My career highlights include the launch of entertainment e-commerce micro-sites for a subsidiary of Paramount Pictures, the launch of several award winning Fortune 500 financial websites for AIG, and most recently the visual and navigational restructuring of DisneyStore.com and MarvelStore.com (leading the Interactive Design department, the Copy Writing group and the Email Creative team.)
What are my strongest areas of experience? Full 360 degree perspective; Print, Packaging, Branding, Advertising, Product Development, E-Commerce, Email and Mobile (however I obviously love cars and I'm also pretty handy with a wrench!)