Grace Wells

Bringing stories and digital marketing to brands. Proven success and experience at four companies through internships and part-time work. Marketer, Strategist and Writer.

MARKETER

• Analyzed pandemic impact across categories and recommended marketing tactics for 2020/21. (The J.M. SMUCKER COMPANY)

• Assisted in FY21 Marketing Planning for pet brands. (THE J.M. SMUCKER COMPANY)

• Managed social media (LinkedIn, Facebook and Twitter), generating increased event attendance. (CERKL: AI COMPANY)

• Designed data analytics/insights and Twitter conversion analysis. (CERKL: AI COMPANY)

• Managed social media accounts (including Houzz) and tracked analytics.(Neal's: HOME REMODELING)

• Increased Facebook engagement by 40% and launched Instagram account (Neal's: HOME REMODELING)

• Doubled monthly Pinterest viewers to one million. (Neal's: HOME REMODELING)

•Created social media content and doubled open rate of online newsletters from 6% to 12%. (SOCIAL WILDFIRE: SOCIAL MEDIA FIRM)

STRATEGIST

• Executed comprehensive review of Walmart Media Group spending/ROI and presented plan for optimizing performance across all brands to 80 + commercial organization managers. (THE J.M. SMUCKER COMPANY)

•Proposed and implemented SEO strategy plan to increase media effectiveness. (CERKL: AI COMPANY)

• Developed and led review campaign and lead conversion strategy. (CERKL: AI COMPANY)

• Executed in-depth research and analysis of competitive AI brands and category trends. (CERKL: AI COMPANY)

WRITER

•Authored article in lifestyle and event magazine, published in the summer 2018 issue (VENUE MAGAZINE: LIFESTYLE & EVENT MAGAZINE)

•Wrote 5 home design blog posts (NEAL'S: HOME REMODELING)