Search engine marketing professional with expertise in Paid (PPC) & Organic (SEO) campaign implementation, development and optimization. Focus on using analytics and conversion optimization to deliver effective Cost Per Acquisition. Experienced in marketing products & services using new media and social media marketing. I have spoken at the following events about Conversion Optimization, Persuasion Architecture & SEO Copywriting. - SMX New York 2010 - eMetrics Toronto 2010 - Search Engine Strategies 2009 - Direct Marketers Association 2008 Specialties Organic Search Engine Optimization, Paid Search (PPC), Conversion Optimization, Analytics Implementation, Social media strategy.