Graham Cooke is Founder and Managing Director of QuBit Digital a web technology and consulting business. Graham has been working with web technology since 1995, designing and building websites with emergent technology. Prior to founding Qubit, he spent 5 years working at Google. His most recent role there was as global leader on Google’s strategy for conversion rate improvement. This involved working with Google’s largest and smallest customers to improve their online conversion rates as well as developing the Google Conversion Professional program. Graham has also worked extensively with Product Management and Engineering teams to deliver tools to build a more effective marketing solutions with the AdWords auction system as well as management of campaigns with millions of keywords. Prior to Google Graham ran his own technology company delivering Internet Protocol television systems to the advertising industry.