Following his love of Dutch design Graham moved to Amsterdam in 2007, exchanging his beloved Vespa in London for a classic Dutch ‘oma fiets’ (‘grandmother’ bike).

After joining VBAT 12 years ago, Graham assumed creative direction duties for the Amsterdam based branding and design agency in June 2014, becoming a board member in July 2018.

During his career Graham has worked with a number of leading international agencies including Fitch, Lippincott Mercer, Landor and 20|20 with clients such as The Heineken Company, PostNL, NPO, The Rolling Stones, Oasis, Nokia, Channel 4, Bang & Olufsen, Greenpeace, Lucky Strike and YO! Sushi.

A specialist in identity development, Graham also has extensive experience in packaging, retail, digital, typographic and broadcast design.

As Creative Director of VBAT he has developed a number of initiatives to enhance and inspire the agencies creative culture, resulting in a tangible increased quality of creative product and more effective work.

Creatively he is always looking for new and exciting ways of engaging people with brands.