Grant Plotkin

Founder and CEO in New York

Grant Plotkin

Founder and CEO in New York

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Fueled by the power of creativity and energized by the hustle of NYC, I am a multi-faceted innovator with fresh ideas who finds purpose through projects. With a diverse background spanning multiple industries such as politics, music, and retail -- the common thread is my passion to curate the story behind each brand.

I’m driven by the need for genuine connectivity in such an artificially digital world. By emboldening the vision, I understand how to tap into the human spirit and carefully craft immersive experiences -- allowing individuals to intrinsically connect with brands on a deeper level.

I embrace authenticity and translate originality into all stages of a project -- from ideation to development and culminating with a polished product. Equipped with the entrepreneurial mindset, I thrive at leading tasks and developing confident solutions. However, the best work is achieved while working collaboratively -- which is why I strive to empower teams through valuing creative expression and leveraging charisma to seek our highest potential.

A disruptive outlook on life warrants a non-traditional education to compliment such a perspective. Thus, I decided to study at The New School -- Parsons School of Design // Eugene Lang College of Liberal Arts. Not one to follow the status quo, I designed my own university major. Titled “Creative Entrepreneurship” I formulated a curriculum rooted in social engagement, business fundamentals, and creative strategy.

My entrepreneurial journey has both inspired and invigorated me to continue my career calling of influencing lives for the better. More specifically, I treasure the profound moments -- opportunities where I’m able to sharpen ideas and elevate products and services into memorable experiences.

  • Work
    • MEET THE EDGE
  • Education
    • Parsons The New School for Design