In 2010 she set up her own branding consultancy, Grasp, Brands that make sense She was Corporate Development Director at Summa. General Manager in Identico, Director and Partner in Dobble and an independent professional. She studied Strategic Brand Management and Human Resources Management in Esade with a scholarship from Lidera. Qualified Professor from EOI, the MBE from the Politechnical University of Madrid and the MIB of EAE. Five years of acting school (El Almadén and Réplika) She is interested in branding, marketing, social networks, innovation, organizational culture, design and acting techniques applied to brand creation.