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I'm a social interaction design (SxD) specialist serving social media and social computing industrialists and users. I have 15 years of experience as a web developer, independent consultant, strategist, and most recently, social expert. Besides advocating for better design and execution of online social practices, I enjoy merging design and social theory for methodological purposes. I also enjoy improv guitar, hiking, city walks, philosophy, cooking, current affairs, and the English Premier League. Scotland is my birthplace, Stanford my alma mater, and San Francisco my home of nearly 20 years.