Greg Field

Award-winning creative & results-oriented marketing executive performs key leadership role offering both global corporate marketing organization and international advertising agency background working for Fortune 500 firms such as AT&T, Burger King, Charter Communications, Coca Cola, First Data, Hallmark Cards, Kellogg's, McDonald's, and Sprint. Manages as many as 41 staff and budgets up to $300MM. Energetic brand visionary with savvy marketing expertise. Positions and repositions brands for sales and market share growth. Leverages brand strengths across multiple markets, channels and media. Pioneers innovative integrated marketing communications campaigns.

Previous Category & Brand Experience

Telecommunications – Marketing Management of AT&T & Sprint Brands
• Held full P/L product management responsibility managing staff of 14 in the development of industry-breakthrough Sprint Unlimited, Sprint Nickel Nights, Sprint Sense AnyTime products and oversaw marketing including "Sprint Ahead"/Sela Ward Effie award-winning advertising
•Identified opportunities, negotiated participation, and implemented major AT&T international product marketing and advertising programs for the Olympics, America's Cup, and Cirque du Soleil. Honored as Delegation Member, 1992 U.S. Olympic Team

Consumer Packaged Goods & Retail – Marketing Leadership of Hallmark Cards & Kellogg's brands

Led Hallmark staff of 41 managing $130MM budget to generate incremental product revenue through integrated, corporate-wide, seasonal marketing programs linking high-profile brand partners including Peanuts, Coca-Cola, Disney, NBC Today Show, and the 2002 Winter OlympicsConceived, negotiated and developed Kellogg multi-brand package promotions with Major League Baseball, National Hockey League, Star Wars, and Looney Tunes

Quick Service Restaurant – Agency Management of McDonald's & Burger King accounts

Headed the Leo Burnett McDonald's USA account team, serving as lead client services contact and overseeing $300MM national advertising leading development of the "My McDonald's" campaign; the contemporizing the McDonaldland characters, the revitalization of core products, and the "America's Favorite Fry" competitive product initiative