GREG ALDER

I've been called an innovation guru, a branding expert and an enlightening speaker. I have been called some other names I'd rather not mention.

I'm an ex rugby player - but not a good one. I studied architecture - which I still love. I studied psychology - which I survived. I am a lapsed advertising creative director.

I travel the world because clients pay me to. I help them build engaging brands, solve unsolved problems, see unseen opportunities and find the second right answer.

I play vinyl. I read hardcovers. I don't eat fast food. I cook. I use whole words when texting.

Creativity is my passion. Innovation is my mistress.