Greg Allum

The phrase 'We don't remember days, we remember moments'​ sums up my philosophy.

I am part artist, part scientist - believing that data without creativity will disenfranchise consumers and am passionate about great storytelling.

My ambition is to challenge brands and individuals to create empowering and lasting memories through content planning, using social media effectively and engaging in meaningful conversations with consumers, whilst adopting the principles of behavioural economics.