Greg Armshaw

• Digital Marketing Strategy and Technology Director with in-depth experience of online software development , fiscal management and team leadership. Strong understanding and application experience leveraging the business benefit of data, the engagement power of social channels and the disruptive influence of mobile.

• Consulted by CMOs, Digital Leaders and startup Founders on the strategies for digital success in Asia

• Hands on multi-national experience from the fields of Indonesia, and the malls of Philippines to the modern trade of China. Consulted and facilitated digital product innovation programmes across Asia.

• Worked with Brands such as Coca-Cola, Globe, GSMA, LINE, L’Oreal, Mastercard, Maxis, Nestle, Smartfren, Tata Communications, Syngenta.

A digital optimist he believes in the power of technology to build brands and profit, while acknowledging that it takes discipline and the wisdom of the crowd to make sure the technology serves the community as a whole.

Working across Asia since 2006, first from Hong Kong and since 2010 Singapore where he and his family is now resident.

Speaker Profile

A regular commentator, both in the media and regional seminars and forums, Greg has a strong understanding of the challenges facing businesses trying to grow and market their products within Asia Pacific. He draws from his knowledge of the consumer electronics industry, and experience in media and the market research industry, to discuss the trends and opportunities around mobile business and marketing. Greg is a holistic, adaptive thinker and able to present both a narrow market or business sector-specific perspective, or widen focus to take account of the converging ecosystem of content delivery, supported by the rich pool of case studies from the McCann network and the industry.

Posts on Social Media are my own and do not necessarily reflect the position, strategies or opinions of my employer or partner companies.