Gregory Graf

I’m the Founder and CEO of Snake River Strategies, where I work at the intersection of SEO, online reputation management, and political strategy. My focus is simple: helping public figures, brands, and political candidates control how they are represented online when it actually matters. That means Google search results, news coverage, and increasingly, AI-generated summaries that shape public perception before anyone clicks a link.

I’ve spent over two decades working in SEO, reputation management, and digital marketing, and more than ten years applying that experience to political campaigns and public-facing crises. At Snake River Strategies, I create and execute bespoke solutions for clients facing fallout from negative press and pressure from disruptive activists. The work is technical, research-heavy, and strategic. I help clients in the US and UK who are high-profile brands, billionaires, public figures, CEOs, and elected officials.

Idaho Politics and Public Accountability

In addition to client work, I’m deeply involved in Idaho politics and public policy. I’m the creator of Political Potatoes, a political commentary and research project focused on exposing misinformation, performative outrage, and extremist influence in Idaho politics. The goal isn’t outrage for clicks. It’s accountability, context, and giving voters better information than they usually get.

I’m also involved in Idaho-focused government relations and lobbying work, helping organizations and businesses understand the state’s political landscape and navigate legislative and regulatory challenges. Through projects like the Idaho Voter Guide, I’ve worked to make legislative races, policy decisions, and political actors easier for everyday Idahoans to understand without dumbing anything down.

My work tends to sit where politics, reputation, and power overlap. I don’t pretend those spaces are clean or polite. I just believe they should be more honest.