Grégory Pairin
Marketing Digital, Public Speaker, and Business owner in Paris, France
I make ambitious projects impossible to forget.
Ten years growing other people's brands : CMO at Bazarchic and BernardTapie.com, agency side for Partouche, Intel and Netgear.
Then fifteen years building one of my own. I cofounded Ocarat.com in 2010 and took it from zero to €20M, turning it into France's independent leader in online jewellery and watches. Along the way I learned to win on search: 500,000 organic visits a month.
In March 2026 I left to become CMO at Ibou, where we are building a French search engine with our own crawler and our own index. No rented infrastructure. No Google under the hood.
Jewellery yesterday, a search engine today. The product changes, the problem doesn't : anything worth finding stays invisible until someone makes it impossible to ignore. That's the job !
I write about it in Have you met Greg ?, and I say it out loud on stages across France.
On the web since… Winamp.