Greg Shepard

Greg Shepard, the founder and CEO of AffiliateTraction, is a seasoned veteran in the online affiliate marketing arena with almost 20 years of experience in building and running sustainable growth businesses. Greg has built and expanded AffiliateTraction into a global Affiliate Marketing and Management Agency with offices in Silicon Valley California, Toronto, London and now Australia.

During the emergence of the .com era, Greg co-founded a website and software development company in Denver, CO. Shortly after, he built and sold four web-based travel merchant businesses.

In early 1999, Greg founded Paragon Internet Consulting. From his previous perspective as a merchant, Greg was able to apply a wealth of knowledge gained from prior projects and used Paragon to learn, refine and grow his understanding of the performance marketing industry. In the following years, this knowledge helped him build and exit from ten online startups including publishers, merchants, service companies and SAAS enterprises in the affiliate and online marketing space, including AffiliateTraction software (NetTraction) and Affiliate Recruitment companies (AffiliateAnnouncement, AffiliateBase, and AffiliateTurbo).

Greg is an expert in the field, and his knowledge has been exemplified through speaking engagements at the Online Marketing Summit, Performance Marketing Insights, Affiliate Management Days and the University of Southeastern Louisiana. Greg has also written articles and made contributions to RevenueMagazine, ReveNews, DMNews, DMConfidential, ThoughtShapers and Think. Greg has been interviewed by The American Marketing Association, James Martell's Affiliate Marketers BootCamp and WebMasterRadio, and has also served as a WebAward judge for the Web Marketing Association.

Greg has been retained by many startups including publishers, merchants and an affiliate payment and online banking solution.

Specialties:
Affiliate Marketing and Management, Online Marketing, Online Advertising