Greg Taylor - Head of Sportsbook International iGaming Executive
Consultant in UK, Europe, Africa, LATAM
Sportsbook executive with 15+ years' experience leading sportsbook P&L across regulated and emerging markets, delivering more than $200M in turnover growth and $18M+ in incremental GGR.
I build, scale and optimise sportsbook businesses across retail and digital channels, combining commercial leadership, product strategy, trading expertise and operational execution to accelerate growth, improve profitability and deliver sustainable competitive advantage.
My expertise spans sportsbook product strategy and roadmap development, trading operations, margin optimisation, risk and liability management, CRM, VIP, customer acquisition, omnichannel operations and KPI governance. I have built and led high-performing teams while partnering with executive leadership to deliver commercial growth across the UK, Europe, Africa and LATAM.
I am typically engaged to:
• Grow sportsbook revenue, profitability and market share
• Improve trading performance, margin and operational governance
• Develop and optimise sportsbook products, propositions and customer experience
• Scale omnichannel sportsbook operations across retail and digital
• Lead market launches, international expansion and business transformation
• Build high-performing teams, commercial disciplines and performance cultures
I enjoy working at the intersection of commercial strategy, product, trading and operations, translating ambitious growth plans into measurable business results.
I am open to Head of Sportsbook, Country Manager, Commercial Director and senior P&L leadership opportunities with ambitious operators looking to accelerate growth, improve profitability or scale internationally.
If you're looking for an experienced sportsbook executive who combines strategic leadership with hands-on execution, I'd be delighted to connect.📩 [email protected]