Partner and Marketing Strategist in Raleigh, North Carolina
I’ve spent the past 8+ years becoming an expert in B2C marketing, focusing specifically on strategic planning and implementation for new brands and product launches. I’ve enjoyed 5 years directly in the specialty beverage space, expanding my experience in this unique sector. I hold extensive experience in creative strategy, business development, and marketing with companies both large and small—from corporations like Starbucks and Microsoft to startups that haven’t even launched yet. Having spent time in a variety of industries and organizations, I understand how to effectively market any product or service, never losing sight of the audience. I’m data-driven, understanding that quantifiable results determine success. It’s this analytic approach that helps companies grow and succeed.