Griffin Farley

Griffin Farley is strategy director at Bartle Bogle Hegarty, BBH Labs and ZAG in New York City. Before moving to New York, Griffin worked as a strategist for a number of ad agencies and brand consulting firms including JWT Los Angeles, Hal Riney and Tattoo in San Francisco, and 22squared in Tampa Bay. For the last few years he has dedicated his time to defining, developing and cultivating the art of Propagation Planning. Griffin tells marketers to, “plan not for the people you reach, but the people that they reach.” By developing campaigns with fixed word of mouth principles, the campaign can extend beyond their intended audience.