Chris Grottenthaler

Chris Grottenthaler is a Market Research Analyst at The Advisory Board Company in Austin, TX from 2000 and responsible to perform market research to determine how people understand the products and services. He collects the data on consumers, competitors and market place and combine that information into actionable items, reports and presentations by compiling and analyzing the statistical data by using modern and traditional methods.

Chris determines the position of his company in marketplace by researching its competitors and analyzing their prices, sales, and marketing methods. He monitors and forecasts the marketing & sales trends and measures the effectiveness of marketing programs and strategies.