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8 Powerful Ways You Can Use AI In Marketing

Using AI in marketing gives your business an unfair advantage.

So today we’re going to look into some of the most effective ways in which businesses use AI in marketing today to gain an advantage over competitors.

Let’s get right into it.

Chatbots

There’s a lot of buzz around chatbots, they have become a popular topic for good reason.

Chatbots allow businesses to communicate with a customer 24/7 in a fluid way, even when human representatives are unavailable.

With 80% of users likely to start a conversation with a brand on Facebook messenger, having a chatbot available to customers gives businesses a leg up over competitors without chatbots.

They prevent users from bouncing off the landing page and navigating elsewhere.

A number of companies have found success using chatbots and thanks to artificial intelligence (AI) and natural language processing (NLP), chatbots are able to solve customer problems without having to transfer customers to a human representative.

Content And Product Recommendations

In today’s growth marketing landscape relevancy is king.

This is why digital marketing outperforms traditional marketing. Businesses can show ads and products — in all their forms — to a relevant audience at the right time throughout the customer journey.

With AI-powered clustering, marketers can improve on relevancy and suggestive selling.

Here’s where brands use customer behavior data to anticipate future customer behaviors.

Amazon is a perfect example of how a business leverages AI-powered clustering.

They use AI-powered clustering to show customers relevant products to their customers.

Not only that, but Amazon also shows complementary products that other customers have bought with the product that you are interested in buying.

The same goes for publishers of content.

Publishers can use an AI-powered tool like IDIO, to read user behavior and suggest relevant content to users in the future throughout their customer journey.