Guillaume Morel

management consultant in Paris, France

Guillaume Morel

management consultant in Paris, France

Management consultant specialized in media & entertainment, I am helping now companies such as Eclair / Ymagis Group and a Canal+ Group entity on organization and business projects.

Previously Head of Consulting for France & Belgium at The Nielsen Company, within the Nielsen Sports / Nielsen Entertainment division, my job was to develop the consulting projects as well as the media sector footprint. Projects included sponsoring impacts evaluation & valuation, product placement / branded content valuation, marketing mix optimization, sports federations revenues increase plan, TV channel valuation, TV rights ROI.

Previously spent 17 years at Accenture, including 4 years in Digital, 1 year in China and 12 years in Media & Entertainment, particularly in TV industry, with the following roles:
. Broadcast & Entertainment Director for France & Benelux.
. Client Account Lead for Canal+, RTL & France Televisions.
. Active member of the Global Broadcast Advisory Council.

And also:
. Conceptor of Kombat Sport television channel.
. Author of Protegor, best-selling self-defense manual.
. Advisor for Amphora publishing house.

  • #media
  • #entertainment
  • #consulting
  • #marketing
  • #martialarts