Guillaume Morel

Consultant in Paris, France

Guillaume Morel

Consultant in Paris, France

Visit my company website

As Head of Consulting for France & Belgium at The Nielsen Company, particularly within Nielsen Sports / Nielsen Entertainment, my job is to develop the consulting practice & media sector in this global company. Projects include sponsoring impacts evaluation & valuation, product placement / branded content valuation, marketing mix optimization, sports federations revenues increase plan, TV channel valuation, TV rights ROI, etc.

Previously, 17 years at Accenture, including 4 years in Digital, 1 year in China and 12 years in Media & Entertainment, particularly in TV industry.
At Accenture, I was:
. Client Account Lead for CANAL+, RTL & France Televisions.
. Active member of the Global Broadcast Advisory Council.
. Media & Entertainment Management Consulting Lead for France.

And also:
. Conceptor of Kombat Sport television channel.
. Author of Protegor, best-selling self-defense manual.
. Advisor for Amphora publishing house.