Executive Branding Consultant

Partner at iOBrand.ai, CEO Branding, Soymimarca, Omnia Branding, and Integra Personal Branding—projects focused entirely on personal branding.

I built my advertising career at BBDO, JWT, Ogilvy, Saatchi & Saatchi, Altraforma, and TVLowCost, working as a creative assistant, account director, strategic planner, and general manager for global brands.

In 2005, I specialized in personal branding for organizations: executive branding, corporate storytelling, employee advocacy, and employer branding.

Columnist for Expansión, El Economista, and many others.

Founder and co-organizer of Personal Branding Lab Day since 2015.

Author of Si no aportas, no importas (Ed. Rasche, October 2020) and 1,500 articles on personal branding.

TEDx Speaker (2016).

Certified advertising professional, with a master’s degree in marketing and studies in Humanities (UOC).