Guillermo Espinosa

Having showed potential early on as fiction author (according to the loving parents), communications in most aspects was largely embraced, before drifting to the world of advertisement and left-brain prowess.

The process made evident all those ads that had been churning for years told a story, about the brand and the product, as great advertisement should.

Social networks and the internet made it all more interesting, combining the tall tale and an undying affair with technology in one engaging package.

Nowadays, strategizing messages through endless corridors of electronic information, organized by objectives to achieve maximum success, has turned into somewhat of an obsession. This time is not only about a tale, but how you deliver it, and how that makes a difference in the life's of those who are meant to see it.