Guilherme Patto

A publicist passionate about music, art and psychology.

What this is about

Following this arduous path which is life, we might look at things through the glass.

We can notice that advertisement is increasingly about people, not products. In a large scale, products are always the same thing, they have the same meaning and utility. What we are trying to reach are the people behind those products.

That's what I'm trying to say with "Through the glass". Nowadays, we spent almost our whole day in the digital world. But that's not a real problem, the point is that people don't have the same personality in those universes, making even harder to realize what are there real desires and needs.

So in my journey in this life, I seek to challenge the things that surround me. In a world that is constantly changing, I'm always trying to look back and be satisfied with what I am becoming and comprehending the human psyche even more.