AI Discovery & Decision Funnel Strategist | Conversational & Agentic Commerce | Founder @KickAssDigitalMarketing & @ShodhDynamics | Author, Already Decided | Already Decided is available at books2read.com/u/bwPnZY

The way brands get discovered, evaluated, and chosen is changing faster than most marketing strategies can keep up with.

Search led to clicks. Clicks led to websites. Websites led to conversions.

That model is not broken. But a new layer is forming above it — where AI agents discover, evaluate, and transact on behalf of users. Where the question is not "how do I rank on Google" but "will an AI agent recommend me at all."

I study this shift and build for it.

—

ShodhDynamics.com is my research and editorial platform — covering Conversational Commerce, Agentic Commerce, AI Discovery, and the ESC™ Framework (Entity Clarity, Semantic Authority, Cross-Source Trust). The framework that determines whether AI systems know your brand, trust it, and recommend it.

KickAss Digital Marketing is the implementation arm — building AI-ready websites, search visibility, and paid advertising for brands that want to compete in both the search era and the agentic era.

—

Based in Goa. Working with brands across India, Dubai, and Singapore.

If you are thinking about how AI changes discovery and commerce for your business — that is the conversation I am always interested in having.